Partner Responsiblities Comparison Chart
Responsibilities by type
- Market Focus
- Market Development Plan
- Marketing Investment
- Performance Targets
- Customer Support
- Price Setting/Invoicing
- Compensation Model
Master Distributor
- National/Industry
- Required
- Required
- Quarterly/Annual
- Partner Provides
- Partner Performs
- Recurring Revenue Stream
Value-Added Reseller
- Regional/Targeted
- Not Required
- Not Required
- None
- Partner Provides
- Partner Performs
- Recurring Revenue Stream
Affiliate
- Various
- N/A
- N/A
- None
- We provide
- We process
- RRS or Commission
Program Overview: 3 Partner Types
Master Distributor (MD)
MDs serve as complete marketing, sales, localization and support representatives at a national or vertical segment level. They resell Mailprotector service both directly and through their own channel
of resellers. MDs have the greatest amount of sales and support responsibilities of all the channel partner types and thus enjoy a significant portion of revenue generated as income.
To maintain their status as Master Distributors, MDs must develop and execute a comprehensive Market Plan, meeting significant milestones on a quarterly basis. MD’s are fully responsible for introducing and maintaining Mailprotector in new national markets and/or industry segments.
They are eligible to participate in any cooperative marketing support programs offered by Mailprotector. MDs have direct access to the Mailprotector Partner Channel Manager.
Value-Added Reseller (VAR)
VARs are the cornerstone upon which Mailprotector Partners is established. The VAR program compensates VARs for reselling Mailprotector to their user base.
We don’t prescribe market prices for our VAR partners to use with their clients, but those that currently resell Mailprotector at the retail prices we post online enjoy ~40% - 75% of the total revenue generated each and every month.
VARs often integrate Mailprotector into their complementary technology, product or service offerings in order to optimize their reselling efforts. They maintain complete ownership of the relationship with their customers and provide them with Tier-1 and Tier-2 technical support. To assist in that regard, VARs are provided direct access to Mailprotector’s Partner Channel Support Team. VARs purchase directly from Mailprotector or from Master Distributors serving their region of operation.
Affiliate
The Affiliate program provides recurring compensation or accelerated commissions to partners who promote Mailprotector and refer customers to Mailprotector. Typically, Affiliates do not provide any additional services, only referrals that lead to new direct customers which Mailprotector supports and invoices.
This group of partners can also include companies who choose to advertise/promote Mailprotector in campaigns or on their websites, online catalogues, etc.
Affiliates Partners can earn up to 20% of the revenue generated by the customers they refer.
